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What are the types of greenwashing?This is a type of greenwashing announced by Terra Choice, a Canadian eco-friendly consulting company.Green River selects and presents four types out of a total of seven types that consumers can intuitively judge.1.
Insufficient evidence: This is a case where there is no proper evidence such as certification label or ingredients to prove that it is an eco-friendly product.2.
Improper certification label: This is a case of attaching an image similar to an authorized certification mark.3.
Ambiguous claim: This is when phrases that are difficult to understand or that may cause misunderstanding are used.4.
Lie: This is a case of using a certification mark or phrase to advertise something that is not true.